*buzzing IN POP-CULTURE WEEK 17
What happened in pop-culture this week: Miu Miu taps into tennis with New Balance, Chanel names Kendrick Lamar its new ambassador, and Ice Spice shared her vision for Mercedes with a concept car.
*buzzing IN TENNIS: MIU MIU X NEW BALANCE
Coco Gauff has been with New Balance since the very start of her career – and now, she’s front and center in their latest collab with Miu Miu. Makes total sense: Tennis is booming. After the OG heritage brands and Zendaya in Challengers, luxury is finally getting in the game. And it’s not just about tennis — it’s about Coco Gauff as the future face of the sport.
*buzzing IN FASHION: KENDRICK LAMAR FOR CHANEL
Kendrick Lamar didn’t just become rap’s undisputed superstar — he’s also carved out a spot in high fashion over the past few years. From front-row seats to live performances at Pharrell’s LV show, he’s known for setting trends and putting new fashion brands on the map. So no, Chanel naming him ambassador isn’t a surprise — he’s been wearing the brand for a minute. But announcing it right as his U.S. tour kicks off? That’s just another genius move in Chanel’s ambassador playbook.
*buzzing IN MUSIC: ICE SPICE REIMAGINES A MERCEDES CLA
A few weeks back, Mercedes launched the new CLA in Rome and introduced their “Class of Creators” — featuring KidSuper, Gustaf Westman, and Ice Spice. Now we’ve got our first look: Ice Spice just dropped her take on the CLA, a liquid-metallic, princess-coded concept car that’s obviously not going into production — but it’s pure fun, fully her, and visually stunning.
*buzzing IN SPORTS: FIFA RELEASES WORLD CUP’26 POSTERS
FIFA just dropped the official posters for the 2026 World Cup — and they’re a total vibe. Each host city got its own artist to reimagine football through a local lens: think a flamingo baller in Miami, an astronaut striker in Houston, and a whale making waves in Seattle. The result? A colorful, chaotic love letter to the cities shaping the biggest World Cup yet.
*buzzing EXPERIENCES: ADIDAS & BRAIN DEAD
Your old–new fav sports brand adidas isn’t just upping its collab game — they’re also nailing the rollouts. After teaming up with Kith on a football drop (starring Kaká and a branded cage at NYC’s Grand Central), their new tennis collab with Brain Dead lands more low-key: a clean, simply branded court to match the vibe.
*buzzing COLLAB: JACQUEMUS X TIMBERLAND
After announcing it a few weeks ago, Jacquemus and Timberland just dropped their collab — a reimagined boat shoe in buttery yellow Jacquemus leather. Classic silhouette, luxury twist and perfectly timed for spring.
