*buzzing IN POP-CULTURE WEEK 19
What happened in pop-culture this week: Doja Cat for Marc Jacobs, Spotify & Barça release special jersey with Travis Scott, A$AP Rocky for CashApp and Doechii wore an LV skin branding to the Met.
I've been yapping about Monday’s Met all week to anyone who’d listen, so I’ll spare you my deep dive on favorite looks (though - Alicia Keys & Swizz Beatz!!! Lewis Hamilton!! Emma Chamberlain!). Instead, I’m bringing you two of my favorite Met Gala brand activations, one on the carpet, one off - plus a few other geeeenius moves from the world of brands and culture.
*buzzing COLLAB: A$AP X CASHAPP
Gen Z’s go-to financial service CashApp teamed up with A$AP Rocky for the Met Gala and their “Get It Asap” collection. Active users could shop an exclusive drop from his label AWGE – and even buy the coat he wore on the red carpet. Love how they’ve truly positioned themselves as the financial service for culture – and even brought an idea from my personal bucket list to life. ¯\_(ツ)_/¯
*buzzing CAMPAIGN: MARC JACOBS “STAYCATION” FEATURES DOJA CAT
A few days ago, Marc Jacobs dropped a new campaign titled “Staycation” starring Doja Cat – a full-on Y2K nostalgia trip with bedazzled tops, lots of denim, and sticky summer-in-NYC vibes. This makes me want to go to New York this summer SO BAD.
…& of COURSE that wasn’t it… She also showed up to the Met in a very 80s tailored Marc Jacobs look (that’s the exact opposite of what she wore in the “Staycation” campaign) next to Rihanna, J Balvin and Tracee Ellis Ross who also stunned in MJ looks.
*buzzing IN SPORTS: SPOTIFY & BARÇA SHOW TRAVIS SCOTT KIT
Spotify’s sponsorship of FC Barcelona hits another high note for this weekend’s El Clásico: they just dropped a special edition kit in collaboration with Travis Scott’s Cactus Jack. But it’s more than just his logo on the jersey – the launch came with a full campaign video and photoshoot starring Travis, Lamine Yamal, Jules Koundé, Robert Lewandowski, and more.
*buzzing IN FASHION: DOECHII WITH LV “SCAR” AT THE MET
The Met is all about iconic fashion moments – and this year, it wasn’t just grillz elevating the looks. Doechii showed up with the Louis Vuitton ‘LV’ scar not only etched on her cheekbone, but woven all over her tailored white ensemble. Did scarification just make its runway debut, or was it just me?
*buzzing IN GAMING: NEW TRAILER FOR GTA VI
Just a few days ago, the release of GTA 6 was officially pushed back to late May 2026 – and now the second trailer just dropped. The game returns to Vice City, this time with a Bonnie-and-Clyde-style couple at the center. U excited?