*buzzing IN POP-CULTURE WEEK 26
What happened in pop-culture this week: Dior excites at Paris Fashion Week, Travis takes on a new role at Oakley, Skims x Cavalli drops, and Sabrina Carpenter’s album roll-out stuns fans and brands.
*buzzing IN FASHION: JONATHAN ANDERSON’S DIOR TURNAROUND
It’s Paris Fashion Week season. After Fête de la Musique last weekend, as always, comes fashion week – and this year, it’s all about new creative directors taking over some of the most traditional maisons. Jonathan Anderson steps into his new role at Dior, while Demna is set to present his last Balenciaga collection before heading to Gucci.
After turning Loewe into one of the hottest brands in just a few years, Jonathan Anderson’s Dior is already testing new ways to do fashion shows. Instead of sending out traditional invites to top celebs and press, Dior created a close friends list and is sharing all the show details on Instagram with that exclusive group. The list doesn’t just include A-listers, but also relevant creators who are already pushing the content and fuelling buzz across their channels.
What’s confirmed: Anderson is bringing back the old Dior logo – the one that says Dior instead of DIOR – and is diving headfirst into a new luxury nostalgia era. The show is set to happen this afternoon.
*buzzing CAMPAIGN: IS THIS DEMNA AT GUCCI?
This week, Gucci released a campaign that is very unlike other Gucci – so it’s rumored to be Demna’s first public take on the brand. While he’s still prepping for his grand finale at Balenciaga, his last show that’s expected to be his greatest, this Gucci campaign featuring Jelly versions of the iconic GG Marmont and perfectly playing on the sensorial food campaign trend, started or at least massively promoted by Hailey Bieber’s Rhode, was released.
*buzzing: SABRINA CARPENTER BRAND SUMMER
Sabrina Carpenter is set to release her upcoming album in late August. The polarizing cover – and its two-sided message – has sparked one of the hottest debates of the past few weeks: is it degrading, or is it sexual empowerment?
Brands that understood the latter have already tapped into Sabrina as one of the most zeitgeisty, yet nostalgic superstars of this new era. With her album rollout in full swing, they're launching their Sabrina-Carpenter-powered campaigns.
She’s already been a brand ambassador for Versace, Prada, and Dunkin’ – but all three clearly used this new Sabrina chapter to inspire and elevate their brand narratives.
Prada Beauty, for example, had placements in her earlier music videos – but the video for “Manchild,” released two weeks ago, features a Prada-branded bag of banana candy and subtly teases a new product.
This week, Prada and Sabrina Carpenter officially revealed it: a banana lip balm. It’s not a co-branded collab, but it’s already shaping up to be a grail item for every Sabrina-fan with Prada-money
But Sabrina’s products aren’t just for the wealthy. She’s a brand partner of Dunkin’ and already dropped her “Espresso”-inspired item last year. Now the collab is back for summer with the Strawberry Daydream Refresher – which, by the way, looks exactly like those 7-Eleven drinks going viral on TikTok in Thailand.
*buzzing: TRAVIS SCOTT AS OAKLEY’S ‘CHIEF VISIONARY‘
The Travis Scott x Oakley partnership is no surprise – he’s been seen wearing Oakley sunglasses a lot over the past few years. So much, that the brand now named him their new chief visionary. A role that is basically tailored to Travis Scott and is published with a short film starring Travis in all tactival gear, his Oakley glasses
*buzzing COLLAB: KRIS JENNER IN SKIMS X CAVALLI
Skims is back with another collab – this time with heritage luxury label Roberto Cavalli. At first glance, it feels like a follow-up to the Dolce & Gabbana drop from a few months ago. Same retro energy, but actually a totally different mood. The campaign is playful, full of layered references and hidden codes.
It features Kris Jenner, who’s not only the ultimate Momager and driving force behind the Kardashian-Jenner empire, but also in the middle of a wild new era. A few months ago, a now-famous beauty doctor basically turned back time – and now she’s front and center in a campaign that screams peak '80s Kris.
