*buzzing IN POP-CULTURE WEEK 27
What happened in pop-culture this week: KidSuper X Mercedes' 'Class Of Creators', Bose enters Wimbledon, Burberry proofs it's branding superpower and Miu Miu build's on reading hype!
*buzzing IN FASHION: KIDSUPER AT FASHION WEEK
Paris Menswear SS26 Fashion Week wrapped up earlier this week, and one of its standout moments, alongside Willy Chavarria’s ICE statement and Jonathan Anderson’s Dior debut, was KidSuper’s fashion show and afterparty.
KidSuper didn’t just unveil a bold new collection, but also premiered their very own take on a Mercedes. As part of the “Class of Creators” series, KidSuper joins names like Ice Spice, Gustaf Westman (who already revealed his CLA design), and the still-to-come creations from Hot Wheels and League of Legends.
The initiative aims to “merge automotive innovation with cultural storytelling through bold artistic collaborations” – and KidSuper delivered exactly that: a patchwork-style, handcrafted supercar that couldn’t be more KidSuper. And of course, it comes with a fashion capsule that was also revealed during PFW and includes racing overalls and lots of denim.
*buzzing IN SPORTS: BOSE X WIMBLEDON
Wimbledon is up and running and Bose just served a fresh update to their ongoing partnership with US tennis superstars Coco Gauff and Ben Shelton.
Just in time for the grass court season, Bose dropped their new ‘Citrus Collection’ in a zesty lemon yellow. But the real headline? A pair of headphones designed by none other than Grace Wales Bonner (!!). TF!
They’re honestly the most stunning headphones I’ve ever seen. Forget AirPods, I want these!!!!!! The catch? To my absolute disappointment, they’re exclusive to the tennis pros. @BOSE, PLEASE RECONSIDER! 😢
*buzzing CONTENT: BURBERRY’S HOUSE VINYLS
Yes, Burberry is iconic. Yes, they get a lot right, and it’s nothing new, but over the past few weeks, they’ve genuinely managed to surprise me once again. First, they launched a festival campaign leading into Glastonbury that screamed pure Britishness.
Now, they’ve dropped their own vinyl release: Two records featuring Burberry’s iconic logo and signature pattern that come to life as they spin. They were designed by Drew Tetz, the mastermind of ‘phenakistoscope art’ (yes, there’s a word for that kind of spinning record art). Their creative use of branding and how they play with their distinctive brand assets is just SO amazing.
*buzzing ACTIVATION: MIU MIU SUMMER READS
TikTok reignited a massive passion for reading, turning bibliotherapy into a go-to way to process emotions. Miu Miu is tapping into this renewed love for literature with their ‘Summer Reads’ activation.
In cities like Osaka, Hong Kong, Beijing, Paris, and Milan, they’ve set up reading booths in central parks, offering curated selections from two visionary women writers. Guests are gifted copies of Simone de Beauvoir’s ‘The Inseparables’ and Fumiko Enchi’s ‘The Waiting Years’, a poetic pairing of timeless, introspective reads.
*buzzing: SAMUEL L. JACKSON FOR ADIDAS ORIGINALS
Adidas Originals dropped a new campaign this week, starring Samuel L. Jackson in a full Adidas tracksuit, with Superstars on the table, talking about how iconic pyramids (and Adidas Superstars) are. Shot entirely in black and white, the spot feels as iconic as the subject itself.
*buzzing IN MUSIC: GUNNA & UNDER ARMOUR
Gunna just dropped the video for his track “Won’t Stop” this week and it’s basically a love letter to running, self-optimization, and, not-so-subtly, Under Armour, Bose, and Oakley.
Like many people around the world, Gunna picked up running a few months ago and has been taking his fans along for the ride. He’s even planning to run his first marathon in 2025.
In the video, he turns this new passion into a sleek visual story and finally shows how brand placements in music videos can feel inspiring instead of cringe (looking at you, Effect Energy).
*buzzing COLLAB: EREWHON X TRAVIS SCOTT “STORM STORM”
OR: THE END OF LITTLE TREAT CULTURE?
Is this the end of overpriced smoothies and with it, the so-called “little treat culture” that so many food and beverage brands are banking on?
Travis Scott has now joined the Erewhon collab club, following in the footsteps of Hailey Bieber, Olivia Rodrigo, Bella Hadid, and Kourtney Kardashian. His $23 smoothie features pineapple, banana, spinach, and a long list of other ingredients.
And the internet? Not exactly impressed (at least in my bubble). Probably because, unlike the others, Travis doesn’t naturally fit into the L.A. health-luxury-grocery lifestyle. He’s a perfect match for McDonald’s, Oakley, or maybe a soft drink brand. But a $23 green smoothie? Feels off. And judging by the reaction, his fans seem to agree.
No, Travis Scott isn’t ending the trend, economic reality is. Recent data and studies suggest that young people worldwide can no longer afford these LITTLE treats and ‘third places.’ :(
