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*buzzing WEEKLY

*buzzing IN POP-CULTURE: IT'S ADIDAS' WORLD (CUP) AND WE JUST LIVE IN IT!
Adidas took the streets of LA and our social feeds by storm, while Glenn Martens created another gasping moment for Margiela on the other side of the…
 • LARA MUHN
*buzzing IN POP-CULTURE: HYPER-PERSONAL STORYTELLING EVERYWHERE
From opening personal archives at Bode x Levi's and NFS x Puma to heroing real people and their identity at GAP and Nothing, this week's highlights…
 • LARA MUHN
*buzzing IN POP-CULTURE: THE SPRING AWAKENING OF NICHE OBSESSION
The unique and amazing ways brands are currently owning friction are a true blueprint for creating cultural relevance. They're not fighting the bigger…
 • LARA MUHN
*buzzing HIGHLIGHTS OF A VERY BUSY FEB
Over the past few weeks, the world of pop-culture was spinning even faster. Benitobowl, Olympics, Lunar New Year, Valentine's, major movie releases and…
 • LARA MUHN
*buzzing IN POP-CULTURE: CHARLI XCX IS (STILL) 'THE MOMENT'
Brat summer is coming to the theatres in February, Cecilie Bahnsen and Alpha Industries released the coolest bomber jacket ever, NOTHING won fashion…
 • LARA MUHN
*buzzing IN POP-CULTURE: AUSTRALIAN OPEN AND THE COMEBACK OF FLOWERS
2026 is all about new beginnings, and it will be blooming. Gentle Monster is one of many reasons why, and this week the Australian Open marks the first…
 • LARA MUHN
*buzzing IN POP-CULTURE – 2025 WRAPPED
After a SUPER exhausting Q4, it’s finally time to wrap up 2025 – with one final round of pop-culture brand highlights, featuring Converse, McDonald’s…
 • LARA MUHN
*buzzing IN POP-CULTURE: COZY SEASON, 'CRAFTED’ AS THE NEW LUXURY AND WHAT WE CAN LEARN FROM MARTY SUPREME
This edition is packed with some seasonal cozyness by SKIMS and Bottega Veneta, exciting collabs by Havana Club and JACQUEMUS – and for the first time…
 • LARA MUHN
*buzzing IN POP-CULTURE: THE GAMIFICATION ISSUE + ROSALIA'S BRANDING MASTERCLASS
This edition features some best in class branded gaming-activations from creating a brands game to collaborating with PlayStation to activating a…
 • LARA MUHN
*buzzing IN POP-CULTURE: NIKE'S CULTURAL PIVOT, GLENN MARTENS FOR H&M, DANIEL ARSHAM'S COMPLEX CON & MORE...
Topics of the week: Nike's coolness pivot, Daniel Arsham's Complex Con, Ottolinger for Tinder, Jacquemus' (most self-aware) campaign and Glenn Martens…
 • LARA MUHN
*buzzing IN POP-CULTURE WEEK 41
*buzzing is back after a lovely vacation – with the highlights from the past week in pop culture, featuring Gap, The North Face, Coperni Paris, Nike…
 • LARA MUHN
*buzzing IN POP-CULTURE WEEK 37
This is a last glimpse into brands in pop-culture before a little vacation-break, featuring: Doja Cat for Mac, Jacquemus x Nike, Gentle Monster's…
 • LARA MUHN
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